Instagram Magic Comments

Stop wasting time on manual invoicing! With Magic Comments, you can automate your sales seamlessly across Instagram—whether it’s posts, stories, or reels.

Setting up Magic Comments takes just a few minutes, and once you’re connected, you’ll save time and boost your sales. Curious to see how it works before you get started? Test it out on our example post and story on the District Instagram. Simply follow our account and comment or reply “claim” to experience Magic Comments in action.

This guide will walk you through the setup step by step. At the end, you’ll also learn how to create your own Magic Comments posts and stories.

Need help along the way? Our support team is ready to assist—just email us at [email protected].

Connecting Instagram

Step 1: Confirm your Instagram is a Professional (Business or Creator) Account

If it is, you can skip to Step 2. If it’s not, please follow steps below to upgrade to a Instagram Professional Account.

  1. On Instagram mobile app, go to Profile and tap on the triple line icon in the top right corner of the screen

  2. Scroll down and tap on "Account type and tools"

  3. Tap on "Switch to Professional Account"

  4. Follow the prompts and Select Business or Creator

Step 2: Link your Instagram to a Facebook Page (if it is not already connected to one)

  1. On Instagram mobile app, go to your Profile

  2. Tap on Edit Profile

  3. Tap on Page (under Profile Information heading)

  4. Follow instruction to link your existing page or create a new one (you can connect to any of your pages - nothing will be posted to the page unless you set up Facebook Magic Comments).

Step 3: Turn on Instagram's Access to Direct Messages

  1. On Instagram mobile app, go to Profile and tap on the triple line icon in the top right corner of the screen

  2. In the search bar at the top, search "Messages"

  3. Tap "Messages and story replies"

  4. Tap "Message Controls" or "Message Requests"

  5. Turn ON "Allow Access to Messages" to allow your bot to access your Instagram direct messages

Step 4: Complete District onboarding

  1. Navigate to District Seller Dashboard on app or website (https://district.net/admin/)

  2. Tap on “Magic Comments”

  3. Tap on “Instagram” - “Connect”

  4. Follow Facebook instruction:

    1. Continue through the Facebook steps

    2. Leave all default permissions on

    3. Tap Done to go back to District

  5. On District, Go back into Magic Comments → Instagram

  6. Select the page that you want to enable Magic Comments for (must match the page your Instagram is connected to)

  7. Confirm connection by going back to magic comments. You should see your correct Instagram account listed underneath Instagram.

Step 5: Set Your Expiration Time

To change your expiration time, please go to the Magic Comments tab in your seller dashboard. The most common and recommended expiration time is one hour. Your expiration time is important as it determines how long someone can hold an item in their cart after they claim it. If your expiration is set to an hour, the buyer will have 1 hour to checkout (provide payment, shipping, etc.). Your listing won't be available for anyone else to purchase during this time.

How to use magic comments:

You can use Magic Comments on the app or computer. The guides below are how to post from the app. To use magic comments on your computer, follow the same steps (go to listings, scroll to this side, tap the blue icon as pictured below on the item you want to post). Also, please note that Magic Comments on Instagram are limited to 25 per day.

Magic Comments Instagram Post:

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Magic Comments Instagram Story:

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