# Seller Insights

Sellers can track their sales performance in the Seller Insights tab of the [Seller Dashboard](https://district.net/dashboard) on Web. The **Seller Insights** tab provides an overview of your sales activity, helping you track performance over time.

### Key insights include:

* Total Sales view over different time periods (today, yesterday, last 7 days, 30 days, yearly, etc.)
* Average Order Value 
* Top Buyers 

### Notes**:**

* Sales = Gross Sales - Refunds + Shipping + Taxes
* Figures are calculated in PST (Pacific Standard Time Zone)
* Buyer username not specified indicates a purchase made using guest checkout